About Us


Sar-El is a unique company in many ways but what really sets us apart from others is that we want to see you connect to what God has for you in Israel. The owner of Sar-El Tours, Samuel Smadja’s heart’s desire is that you will have more than a tour, but rather an experience, which will connect you with the land, the people and the scriptures. One that will give you a memory to take home that will connect you with Israel for the rest of your life. Your understanding of the scriptures will be changed, and you will never read the Bible the same way again as you walk in the very places mentioned in Scripture such as Capernaum, the Mt. of Olives, and Jerusalem!

By the grace of God, Samuel has built Sar-El from scratch over 20 years so that we are now one of the largest agencies focused on Christian Tourism to Israel. We are unique, proven, and committed to providing you with the very best experience of Israel, the Land of the Bible. Here’s a brief insight into what you can expect when you travel with us:

We would like to share with you more clearly and concisely why we feel that with us you get more – you get “The Sar-El Difference.”

For more information on specific services that we provide for our guests, please click here.

In over 20 years of serving the world, Sar-El Tours has been privileged to work with amazing men and women of God. If you would like to browse some of these past and present clients of Sar-El, click here.

Nothing makes us happier than hearing from our guests how the Bible has come alive for them, their understanding has deepened or how precious memories that will last a lifetime have been made here with us. We are dedicated to giving you more than a tour; with Sar-El it really is the opportunity of a lifetime and whether you visit once or a hundred times, our commitment to you remains the same: a life-changing experience in the place from which all lives will be changed. To hear some of our guests’ testimonials, please click here.

As God has blessed Sar-El Tours, Samuel has decided to increase the capacity to make a difference in Israeli business by starting and acquiring additional Israeli businesses. We are very proud to present the Sar-El Group and other Sar-El Partners.

Please feel free to contact us with any questions you might have. We look forward to getting to know you more when you come. As we say each year at Passover, “Next year in Jerusalem!” Come on an adventure that will strengthen your faith and have an experience that will last a lifetime.