Get to know Sar-El, Our Story, Goals, and Values.
You deserve the richest time in Israel possible, rooted in biblical truths. We're your partner, with 27 years of experience, more than 1,000,000 satisfied guests, and local Israeli believers guiding you. We have you fully covered. We work closely with the Israeli Ministry of Tourism, the Israeli Union of Hotels, and own an internal fleet of buses. You won't have to worry about the local bureaucracies, logistics, or details.
We've been serving churches and Christian ministries around the world with the finest travel agents since 1993, sharing the same biblical values and spiritual understanding.
Sar-El is a unique company in many ways, but what really sets us apart from others, is that we want to see you connect to what God has for you in Israel. The owner of Sar-El Tours, Samuel Smadja’s heart’s desire is that you will have more than a tour, but rather an experience, which will connect you with the land, the people, and the scriptures. One that will give you a memory to take home that will connect you with Israel for the rest of your life. Your understanding of the scriptures will be changed, and you will never read the Bible the same way again as you walk in the very places mentioned in Scripture such as Capernaum, the Mt. of Olives, and Jerusalem!
By the grace of God, Samuel has built Sar-El from scratch over 20 years so that we are now one of the largest agencies focused on Christian Tourism to Israel. We are unique, proven, and committed to providing you with the very best experience of Israel, the Land of the Bible.